Animated videos have been listed among the most effective tools in telling compelling stories. They may have a lot of moving parts, but when done correctly, they can boost engagement, increase conversion rates, and enhance your brand image, among other benefits.
Before deciding to add video animation to your marketing strategy, here’s what you need to know:
1. The point is… to amplify the message
At first glance, you may think animated video services are an exciting way to sell, but it’s not a good idea to be too sales-oriented. Such services work best to create interest first so that the viewers can take the desired action automatically.
When sourced correctly, animated video services can amplify your message so that the viewers understand better how your product or service will benefit them. This automatically draws in more interested parties who may want more information or are ready to be part of your client base.
2. Your company image matters the most
Before creating an animated video, understand that it will be tied to your brand image for a long time. For this reason, it’s crucial to ensure that your video animation services provider understands your brand story.
That’s the only way to get an animated video that matches the vision of your brand.
3. Scripts are everything
Your target audience needs to stick around long enough to get the main point. But no way that’s going to happen if your videos are not entertaining enough. That’s why you should have high-quality scripts guiding your animation videos.
A good script should be approximately 240 words so that the video can be roughly 90 seconds. That’s enough time to tell a story and retain the attention of an audience.
4. Animated videos also have a target audience
There’s no doubt that animated videos will engage just about anyone, regardless of age or other demographics. But keep in mind that an animated video made for businessmen will not attract the right attention when shown to students.
It’s best to understand what your target audience is interested in as that will determine the style, tone, and design of your videos.
5. Every video has a purpose
You have read before that the main aim of an animated video is to amplify the message. The video amplifies the message to achieve a given objective. Among these objectives are things like selling, sharing information, and educating, among others.
Try to highlight the purpose of your marketing so that you can design the animated video to meet that purpose. Remember that you are not only trying to amplify the message for your audience but also want to make it easier for them to ingest more information in a world that is info-saturated.
6. Design matters a lot
We can’t overemphasize the importance of creating engaging animation videos. Among the most effective ways to craft engaging videos is to refine the design. The right feel and look of an animated video will attract attention longer so that you can deliver your message fully.
When creating your videos, have the experts play around with the various graphic styles and find the one that best suits your brand and audience. But make sure that you go with only one graphic style for the final result – visual consistency is gold here.
7. Changes are imperative
As your business grows, you may have to revamp your videos more than once. That will ensure that these videos are keeping up with your brand’s vision and growing audience.
You may even have to make such changes so that the animated videos can be appropriate for different publishing platforms. What’s more, beating the competition is not easy unless you are constantly innovating and updating your marketing tools to retain customers and attract more.
To sum it all up,
The above-mentioned points are just some of the most important things you need to know about video animation for businesses.
By engaging renowned video animation experts like the ones at The Sketch Effect, you can be sure that you are safe enough, thanks to the knowledge and experience that they offer.
So go ahead and get the ideal animated video for your business and enjoy the benefits!